Is bricolage a thing? And do creatives own it?

I had to consult dictionary.com for this one. Bricolage is “a construction made of whatever materials are at hand; something created from a variety of available things”. And this paper says that there’s an entrepreneurial bricolage which is employed by creative industries ‘actors’ which distinguishes their efforts. The author defines it as:

“something that is available at a given time which can be tapped into as needed to access diverse talents and resources to create what could not be otherwise possible …in a resource and institutionally constrained environment” … People working in the creative industry seem to naturally adopt a sub-form of bricolage, namely collaborative bricolage. Therefore, collaborative bricolage is defined as a relationship where people work with each other to make the most of what is available, but it transcends the short-term goal of getting the job done for one specific project.

There is some parallel here between the creative process (which involves the juxtaposition of a variety of elements available to hand to produce something new) and the process of running a creative business (often characterised by holding the whole thing together with both hands and sticky tape).

But I’m not sure that this is unique to creative industries. Wouldn’t any number of entrepreneurs feel they their lives are full of bricolage? Which of those ‘non creative’ business owners feel they have 100% of the skills, resources and opportunities to achieve what they want to?

This makes me recall a long running yet never concluded conversation between me and another business adviser about preciousness – the tendency for creative industries to see themselves as different from other industries. Are they really? Aren’t they all just businesses and business people? Does this prevailing preciousness get in the way of the creative industries generating the same attention and respect as other industry sectors?

Bricolage is an interesting element, and I suspect an experience common across many industries and many other walks of life. But to me, what makes a creative business distinct from its non-creative counterparts is that it generates profits (well, that’s the plan) from products and services out of original creative IP. How does entrepreneurialism express itself in that environment? Which parts of this are widespread and which parts are particular to creative industries?

I am just full of questions tonight.

 

 

 

 

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